What you don’t market won’t sell, and what you don’t manage and nurture won’t grow. Even Jesus, the Son of God, marketed His mission. He leveraged an influencer—the Samaritan woman at the well—to gain access to an entire town. But first, He offered her value, and in return, she created UGC (user-generated content) and spread … More The Power of Influence, Value, and Word of Mouth