If there’s one lesson I wish I learned earlier in my entrepreneurial journey, it’s this:
people don’t buy products, they buy the emotional pull attached to them.
It’s rarely about affordability, and it’s never just about having the best product.
Those are axes no one truly wins on.
There will always be someone cheaper than you, and someone better than you.
In my early days, I focused obsessively on the product.
I delivered great suits at great prices, yet I still felt frustrated when things didn’t go as expected.
I kept thinking, but I did everything right.
What I failed to ask was: how did the process make them feel?
It took me years to understand that while quality and price matter, they are secondary.
What people remember, what they talk about, and what they return for is how you made them feel.
I wish I had learned that earlier.
Name an attraction or town close to home that you still haven’t got around to visiting.
Michael Okunloro | Elevate Your Style 