What If Style Was Never About Clothes?

How’s the new year at your end, Is it still snowing where you are, I stepped out recently for a short run, Just 1km, Nothing impressive, The streets were white, Snow had fallen through the night and this isn’t about the run, more about the season.

We’ve just come out of the Christmas season, My first Christmas as a dad, Cheers to those who escaped the UK weather for detty December and my heart is with those who wished they could be with loved ones who are no longer here.

The season gets framed as family time and yes, it can be that, But at its core, it’s the celebration of a legacy, the legacy of a man called Jesus Christ

Hold on, this is not a sermon, Follow me for a moment

If there’s one thing the season reminds us of, it’s the power of identity and self expression, Jesus was deeply rooted in who he was, he knew his message, he knew his assignment and he deployed every medium available to communicate it

He created a tribe and that message outlived him, this isn’t exclusive to Christianity. Every movement begins the same way, With one person who understands their purpose, Knows they won’t be here forever and chooses to live beyond their own needs

Christianity has Jesus Christ

Islam has Prophet Muhammad

Judaism has Moses

Anti apartheid resistance had Nelson Mandela

Reggae and Rastafarian identity has Bob Marley

Civil rights had Martin Luther King Jr

Afrobeats has Fela Anikulapo

These were human beings, Not myths, People like me, Like you, they were called crazy, they were misunderstood, they stayed in their lane and time did the rest

As this year unfolds, I want to challenge you to reflect, not on what you want t8o achieve, but on the core message of your life, It’s not far away, It lives in your deep convictions, in the things that move you, in what you can’t stop thinking about

We are all called to create and when creation is rooted in service, everything changes, your work becomes meaningful, your why becomes bigger and the impact you want to see keeps you going

If you don’t define who you are, the world will do it for you, for its own convenience, you are not everyone, you are different by design, your DNA proves it. Fish thrive in water, Birds dominate the air, stop competing where you don’t belong and start winning where you were created to be

This is the true essence of Elevate Your Style, becoming the best version of you, this was never just about clothes, It’s about the individual in the clothes, your style is rooted in your identity, your identity is your story, your story is where you’ve been, who you are and who you’re becoming

Style is not an arrival

It’s a becoming and that’s why this has never really been about clothing, It’s about elevating all that makes your style.

Michael Okunloro

Founder, Twelve19styles, Convener,

Elevate Your Style Movement


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