Concours on Savile Row: Celebrating the Best of British Tailoring and Automobiles

Savile Row, the famous street in London’s Mayfair district, has long been synonymous with the finest bespoke tailoring in the world. For over 200 years, the street has been home to some of the most skilled craftsmen in the business, each creating unique and exquisite garments for discerning clients.  It is a celebration of the artistry, craftsmanship, and dedication that goes into creating the perfect bespoke garment. It is a reminder that, even in a world of fast fashion and mass-produced clothing, there is still a place for traditional tailoring and the values of quality, craftsmanship, and individuality that it represents.

The two-day celebration of the ‘art of bespoke’ showcased over 40 collector cars and motorcycles worth morethan £100 million. The red-carpeted street, stretching from Savile Row to the Royal Academy of Arts in Burlington Gardens, hosted an expanded array of cars, each paired with particular tailors. It was a breathtaking sight to witness some of the world’s finest cars on one of London’s most iconic streets.

The event showcased new limited-edition bespoke models co-created by Bentley and Huntsman, as well as other notable cars like George Harrison’s 1967 Mercedes-Benz 600 and a 1952 Jaguar C-type owned by Jenson Button. The event also featured new marques such as Callum Design and RML, as well as electrified exotics like the Bentley S2 Continental by Lunaz and Superformance GT40 from Everrati. Savile Row’s world-class tailors were also present, partnered with the cars and opened their doors to the public. The event attracted thousands of people and some of the most iconic cars in the world, including Paul McCartney’s Lamborghini, a JPS Lotus F1 car, an Aston Martin Valkyrie, and the very first Bentley to compete at Le Mans.
I had an amazing time at an event where I met some internet friends in person, including bespoke tailors like Oswald Boateng and Kabiru Abu.


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