Ago

 “Ago” is the Yoruba word for time and this brand is a contemporary watch brand that was founded in London by two Nigerian brothers.  Their desire to was to see classic designs of everyday watches available at an affordable price. 


The brand name was the first point of attraction for me as I am a firm believer of paying homage to one’s culture. This is reflected in Twelve19styles latest collection, Baale which is the Yoruba word for a community head. There is no better time as the present to joyfully showcase that which makes us unique especially with Nigeria currently making giant strides in the international scene. 

  

I am also a fan of their courage as I am a testament to entrepreneurship not being easy especially in a niche with several luxury brands that have been doing the same thing one is doing for years. Their tenacity and breaking into the time wear industry was also a bold move.


The simplicity of the watch design is a tribute to the British style and this is one of my favourite things about the pieces. The simple and minimalist design makes them versatile and wearable with a wide range of outfits. Quality was also not skimped on as the leather straps of the watches are comfortable and of good quality. There is a new collection due to be out in 2023 and if you guessed that I am excited for it, you guessed right.

The Ago brand is definitely one to take giant strides in the time wear industry and I am excited for their growth. 


You can get 20% off your first purchase of an Ago watch. Simply use the promo code #Baale. Enjoy!

 


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